MTN MoMo has received the official handover of Lira Main Market from Lira City leadership, marking the start of a collaborative campaign to clean, enhance, and rebrand one of northern Uganda’s largest commercial centres.
The event, held on November 19, 2025, was presided over by Lira City Mayor Sam Atul and attended by MTN MoMo executives led by Chief Commercial Officer Keith Tukei, alongside city officials, traders, and residents.
The handover coincided with the rollout of “Market by MoMo Yiino,” MTN MoMo’s latest e-commerce campaign positioning the platform as a trusted online marketplace that connects customers to local products backed by the security of MoMo payments.
Following the ceremony, participants undertook a market-wide cleaning exercise, sweeping stalls, clearing garbage, and restoring order within the market precinct. The joint activity underscored the shared commitment to maintaining a clean and organised urban trading environment.
Phillip Odoi, MTN Uganda’s Regional Commercial Head, said the initiative reflects the company’s continued investment in communities as part of its Ambition 2025 strategy.
“MTN MoMo is honoured to partner with Lira City on the beautification and renewal of this vital market. Under our Ambition 2025 strategy, we are committed to supporting socioeconomic progress and enabling individuals and businesses to benefit from a modern, connected life.
Today’s activity demonstrates that when we work together, we can create cleaner, safer, and more vibrant spaces for everyone,” Odoi said.
Mayor Atul said the partnership fits into Lira City’s long-term goal of transforming into a competitive, green, and equitable industrial and commercial hub.
“The goal of this exercise is to beautify our city, and this partnership with MTN MoMo fits perfectly into that mission. By helping us keep Lira Main Market tidy and beautiful, MTN MoMo is strengthening our efforts to make Lira a modern, competitive, and green city. We look forward to continued collaboration as we serve our community,” he said.
The exercise also highlighted the city’s 30-year vision for improved urban hygiene, environmental stewardship, and inclusive economic growth.
MTN MoMo said it will continue supporting initiatives that blend technology with community action to foster cleaner, more resilient urban spaces.
